To me, this video shows the "speed over quality" mentality that modern day people tend to have. After reading the textbook, I realize that this take away of mine has to do with the way the clip is filmed. For example, the clip's motion is that of a formalist film because "formalists deliberately stylize and distort their raw materials". (page 2) The fast speed not only makes sure that "no one would mistake a manipulated image of an object... for the real thing", but also brings an important point across. (page 2) It is through the sped up motion that I realized what the video was really about.
The speed brings people and chickens together, as they move at the same pace. I think the clip director was trying to say that by valuing speed, we forget about the quality of our lives. The horrifying images of chickens on the conveyor make us cringe, but this video is not promoting vegetarianism. It is saying that human approach to life is like that of a rightless chicken in a factory. One of the characteristics of formalistic films is "the camera is used as a method of commenting on the subject matter, a way of emphasizing its essential rather than its objective nature". (page 4) I think it's through a unique filming technique that this short clip got such a powerful point across.
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